Arabic Perfume and Global Fragrance Market Case Study Analysis
$12.00
Case Authors : Laura L. Matherly, Anup Nandialath, Claire Richards
Word Document : 1500 words
The case study solution comprises the following sections –
- Overview
- Environmental Analysis
- PESTEL Analysis
- Customer Profile
- Industry Analysis and Porter Five Forces Analysis
- Recommendations and Conclusion
Arabic Perfume and Global Fragrance Market Case Study Analysis
The case study solution comprises the following sections –
- Overview
- Environmental Analysis
- PESTEL Analysis
- Customer Profile
- Industry Analysis and Porter Five Forces Analysis
- Recommendations and Conclusion
The Middle East market has been targeted by global perfumeries as the region to grow revenues. This case reviews the strategies of Elizabeth Arden, Coty, EstA?e Lauder, Christian Dior, L’OrA?al, and Revlon in the United Arab Emirates (UAE). Competitive rivalry is intense with these world players, as well as numerous established regional perfumeries such as the Kingdom of Saudi Arabia, the House of Ajmal, and Swiss Arabia. Social media advertising implemented in concert with celebrity appearances, such as Britney Spears, has made the UAE a popular venue for marketing and launching new fragrances. The marketing channels that are growing are shifting away from high-end department stores to mass merchandisers and duty-free airport retailers. This case compares these targeted global strategies to the regional perfumeries with an eye toward assessing whether the regional perfumeries are fully exploiting their market opportunities.
Only logged in customers who have purchased this product may leave a review.
Related products
-
Adaptimmune Therapeutics Plc
$10.00Add to cartAdaptimmune (AI) is a clinical-stage biopharmaceutical firm. It focuses on providing novel cell therapies using its proprietary SPEAR (Specific Peptide Enhanced Affinity Receptor) T-cell, to patients who are suffering from solid tumors.
“Adaptimmune Therapeutics Plc Analysis ” solution has 1000 words and comprises –Â
- Overview
- PESTEL Analysis
- Political Factors
- Economic Factors
- Social Factors
- Technological Factors
- Environmental Factors
- Legal Factors
-
Alibaba Group – Acquiring Lazada to Win the South East Asia E-commerce Battle Case Study Solution
$10.00Add to cart“Alibaba Group – Acquiring Lazada to Win the South East Asia E-commerce Battle Case Study Solution ” Â comprises 700 + words and include the following –
- Situational Analysis – Market size and market growth rate
- Entry into South East Asia Market is Prudent Strategy
- Entry through Lazada Acquisition
- Conclusion
Case Authors : Wiboon Kittilaksanawong, Noor Izzati Binti Harun
Topic : Innovation & Entrepreneurship
-
3M Canada: The Health Care Supply Chain Case Study Solution
$10.00Add to cartThe “3M Canada: The Health Care Supply Chain Case Study Solution” comprise 1300 words and includes the
PESTEL Analysis
Medical Division Strategic Positioning
Customers Analysis
Competitors Analysis
Value Chain Partners Analysis
Recommendations includes 7 points include JIT recommendations, Hybrid model of distribution and more.
-
Adairs SWOT Analysis
$8.00Add to cartAdairs is one of the leading home furnishing retail chains in Australia and New Zealand. The organization has presence across various retail formats.
“Adairs Swot Analysis ” solution has 1100 words and comprises –Â
- Strengths
- Weaknesses
- Opportunities
- Threats
Conclusion
Reviews
There are no reviews yet.