Arabic Perfume and Global Fragrance Market Case Study Analysis
$12.00
Case Authors : Laura L. Matherly, Anup Nandialath, Claire Richards
Word Document : 1500 words
The case study solution comprises the following sections –
- Overview
- Environmental Analysis
- PESTEL Analysis
- Customer Profile
- Industry Analysis and Porter Five Forces Analysis
- Recommendations and Conclusion
Arabic Perfume and Global Fragrance Market Case Study Analysis
The case study solution comprises the following sections –
- Overview
- Environmental Analysis
- PESTEL Analysis
- Customer Profile
- Industry Analysis and Porter Five Forces Analysis
- Recommendations and Conclusion
The Middle East market has been targeted by global perfumeries as the region to grow revenues. This case reviews the strategies of Elizabeth Arden, Coty, EstA?e Lauder, Christian Dior, L’OrA?al, and Revlon in the United Arab Emirates (UAE). Competitive rivalry is intense with these world players, as well as numerous established regional perfumeries such as the Kingdom of Saudi Arabia, the House of Ajmal, and Swiss Arabia. Social media advertising implemented in concert with celebrity appearances, such as Britney Spears, has made the UAE a popular venue for marketing and launching new fragrances. The marketing channels that are growing are shifting away from high-end department stores to mass merchandisers and duty-free airport retailers. This case compares these targeted global strategies to the regional perfumeries with an eye toward assessing whether the regional perfumeries are fully exploiting their market opportunities.
Only logged in customers who have purchased this product may leave a review.
Related products
-
Alibaba Group – Acquiring Lazada to Win the South East Asia E-commerce Battle Case Study Solution
$10.00Add to cart“Alibaba Group – Acquiring Lazada to Win the South East Asia E-commerce Battle Case Study Solution ” Â comprises 700 + words and include the following –
- Situational Analysis – Market size and market growth rate
- Entry into South East Asia Market is Prudent Strategy
- Entry through Lazada Acquisition
- Conclusion
Case Authors : Wiboon Kittilaksanawong, Noor Izzati Binti Harun
Topic : Innovation & Entrepreneurship
-
Activision The Kelly Slater’s Pro Surfer Project
$8.00Add to cartThe “Activision The Kelly Slater’s Pro Surfer Project” case study solution comprises 732 words and includes the following –
Gaming Industry Value Chain
Industry Analysis & Porter Five Forces  Analysis
- Bargaining power of Suppliers
- Bargaining power of the Customers
- Competition among existing Players
- Threat of New Entrants
- Threat of Substitutes
SWOT Analysis of the Activision The Kelly Slater’s Pro Surfer Project Case Study
- Strengths
- Weaknesses
- Opportunities
- Threats
-
Advance Auto Parts Porter Five Forces & SWOT Analysis
$10.00Add to cartAdvance Auto Parts (AAP) is one of the leading aftermarket parts retailers in United States and rest of North America. The company runs stores that provides professional, Do it Yourself (DIY) & Independent operators with a broad selection of products
“Advance Auto Parts Porter Five Forces & SWOT Analysis ” solution has 1500 words and comprises –Â
- Overview
- Divisions of Business
- External Environment & Industry Analysis of Auto Parts Retail Market
- Porter Five Forces Analysis
- SWOT Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- Competitive Strategy & Sustainable Competitive Advantage
- Long Term Strategic Recommendations
- References
Reviews
There are no reviews yet.