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Apple Privacy vs Safety? Case Study Solution

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Apple Privacy vs Safety ? case study solution document has 2300 words and comprises –

  • Introduction
  • Environmental Analysis
  • PESTEL Analysis
  • Problem Statement – The Biggest Challenge
  • Will developing the ‘Backdoor’ option impact the competitive position & brand value of Apple in mobile and tech industry?
  • Action Plan with all the aspects given in the case study
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Apple Privacy vs Safety Case Study Solution

Case Authors : Henry McGee, Nien-he Hsieh, Sarah McAra
Topic : Leadership & Managing People
Words : 2300

In 2015, Apple CEO Tim Cook debuted the iPhone 6S with enhanced security measures that enflamed a debate on privacy and public safety around the world. The iPhone 6S, amidst a heightened concern for privacy following the 2013 revelation of clandestine U.S. surveillance programs, employed a default encryption system that prevented both Apple and government authorities from accessing data stored on the device. Law enforcement officials warned that the encryption hindered investigations for criminal cases and international terrorism and called on Apple to build a backdoor, a way to bypass the encryption. But Cook maintained that any backdoor would compromise customers’ privacy and security. In 2016, a federal judge ordered Apple to provide technical assistance to unlock the iPhone used by a terrorist who, along with his wife, killed 14 people in San Bernardino, California. Apple refused to comply with the order and asked the government to withdraw its demand. As the court case unfolded, Cook considered his responsibilities to the U.S. government as well as to Apple’s customers, employees, and shareholders.

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