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Tag: Product Innovation

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  • Alibaba is one of the biggest e-commerce company in the world and the biggest e-commerce company in China. Over the years the company has expanded its product and sales portfolio from retail to other fields such as

    “Alibaba Marketing Strategy & Innovation Business Report” solution has 600 words and comprises – 

    • Marketing Strategy and Innovation at Alibaba Group
    • Product Innovation
    • Process Innovation
    • Positioning of Alibaba
    • Paradigm and Contextual Analysis
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